My passion is to partner with brands to help them express who they are. Together, we bring to life thoughtful designs and meaningful solutions. Here are a few examples I have imagined and developed while working in this industry. I worked on all the aspects from creative direction, product design, specifications & materials selection.

Research and passion are key factors in driving creative expertise to interpret a vision and make it a tangible product or concept. Diving into the client’s world, analyzing the market, forecasting, reporting upcoming trends and talking about it to inspire others, is my absolute favorite.

r example in the suUsing trends and consumer insights, I have identified an opportunity to help the consumer reconnect with a sense of routine and therefore a sense of wellness during this difficult time that we all went through this past year.

The lack of time perception and the social jet lag that we all had to deal with resulted in feeling totally desynchronized from others and our society. Boundaries between our social, work and leisure times have been eroded leaving us lost and confused.

In uncertain times, we crave stability and a sense of routine. We need to have a point of reference, we feel reassured by familiar things.

Helping the consumer building new routines and habits through thoughtul products is going to be crucial to connect with them.

I started to look into habit forming research and highlighted the connection between the habit loop and the products that sit in our environment and that are crucial in the building of new routines.

Thoughtfully distilled branded merchandise can help brands thrive.

Understanding and applying this concept into our product development and creative strategy has helped us build meaningful product collections for several brands we are working with.

For example to help avoid churn in the subscription business models such as vitamin subscriptions - generally due to people forgetting to take their complement:

We need to help the product to stay visible.

We need to make it easy for the consumers to remember it for example by tagging along some lifestyle routines already in place.

We need to encourage & facilitate advanced preparation to make it easy.

And we need to help turn this habit into a ritual.

Illustrations made with Illustrator and Photoshop.

Posters / Ads / Invites / Brochure / Event signage / windows design / Ad Towers  / Social media content / Business cards & more….

Expression of my love for textile and surface design. 

Mixed Media - Collage + Digital Illustration 

A series of Digital Illustrations.

A series of Digital Illustrations